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Coming soon • Transactional email for business

Reliable email.
Rooted in South Africa.

OTPs, password resets, receipts and alerts for South African businesses and the developers who build for them. Recipient data stored and processed here. Mail sent from Cape Town.

Transactional emailOTP & alertsInvoices & receiptsSouth African businesses

Your confirmation email is sent by Thumela, from South Africa.

Meet Thumi. A little lookout for the messages that matter.

Already sending for our own South African products.

Encrypted recipient addressesLocal processingTransactional by design

Why Thumela

Built close to home.
For the work you do.

A sign-in code. An order confirmation. A password reset. Small messages carry a lot of responsibility.

Know where your data goes

Application processing in Johannesburg. Sending in Cape Town. A clear account of what stays here and what happens at delivery.

A familiar way to send

A small REST API and a Node.js client. Bring the HTML or plain text you already use, and keep your integration understandable.

Clear about the details

From domain verification to bounce suppression, understand the controls behind each message — and the limits of the service today.

Everyday messages • Real purpose

Your business has something to say.

For the emails people expect because they’ve done something with your business.

Sign-in codes
& OTPs

Help customers access their accounts, with recipient details processed locally.

Password
resets

Send the link that gets someone back into their account, without adding tracking.

Invoices
& receipts

Close the loop on a purchase with the confirmation your customer is waiting for.

Alerts
& notifications

Keep people informed about bookings, account activity and changes that affect them.

For the people building it

A small API.
A considered foundation.

Send a message, get its status, and carry on building your product. No tracking pixels. No rewritten links.

Explore the product
Choose a code example
curl https://api.thumela.co.za/emails \
  -H "Authorization: Bearer $THUMELA_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "from": "orders@example.test",
    "to": ["customer@example.test"],
    "subject": "A little peace of mind",
    "text": "Your order is confirmed.",
    "idempotencyKey": "order-1042-confirmed"
  }'
import { Thumela } from '@thumela/node';

const thumela = new Thumela(process.env.THUMELA_API_KEY);

const { id } = await thumela.emails.send({
  from: 'orders@example.test',
  to: ['customer@example.test'],
  subject: 'A little peace of mind',
  text: 'Your order is confirmed.',
  idempotencyKey: 'order-1042-confirmed',
});
import { render } from '@react-email/render';
import { Thumela } from '@thumela/node';
import { OrderConfirmation } from './emails/order';

const thumela = new Thumela(process.env.THUMELA_API_KEY);
const html = await render(<OrderConfirmation />);

await thumela.emails.send({
  from: 'orders@example.test',
  to: ['customer@example.test'],
  subject: 'Your order is confirmed',
  html,
});

API preview · Public access is coming. Examples require a verified sending domain.

Data residency • Stated plainly

A local route.
An honest boundary.

Recipient information we process is stored and processed in South Africa. Delivering email means handing it to someone else’s mail provider.

  1. Your appA message to send
  2. ThumelaJohannesburg · processing
  3. Amazon SESCape Town · sending
  4. Recipient’s providerLocation may be outside SA
Our processing stays in South Africa. Delivery hands the message to the recipient’s mail provider, whose location is outside our control.

Read the full residency statement

Where we are

Growing with care.

Thumela already sends email for our own South African products. We’re building towards opening it to yours.

  1. The sending foundation In internal use

    REST sending, verified domains, bounce and complaint suppression, and private-network SMTP.

  2. Opening the doors Next

    Public access, with the setup and documentation you need to get started.

  3. More ways to work Later

    Analytics and hosted templates. Planned, with no release date promised.

A little digging now. A good foundation for what comes next.